Secrets for Using Company Profiles to Improve Your Marketing Results

Company Profiles are used to provide your prospects and customers with information they need to feel comfortable doing business with you.

Traditionally they include information to build credibility with prospects, but to be a Brilliant material, you need to use as many rapport messages and phrases in the profile to ensure it creates maximum rapport also.

Company profiles (sometimes referred to as company bios or compnay fact sheets) can be included in investor packets, annual reports, direct mailings, e-mails, and web pages.

Elements to include on your company profile include:

1) Brief company history

2) Brief executive profiles

3) Product or service summaries

4) Client list

5) Financial growth data

6) Future plans